Did you know that the sales funnel has existed at least since medieval times, and that Little Red Riding Hood was actually taken in by a sales funnel? A precautionary tale about who you really want to learn about marketing from… and who you want to avoid like the plague (yes, they had that back then, too).
Body: So you think you know what a sales funnel is and how it works? Read this retelling of an old precautionary tale and you may expand your definition a little.
When Little Red Riding Hood set out into the woods on that warm spring day in about 1321 or so, little did she know that she was to encounter not only the Big Bad Wolf, but a sales funnel so irresistible she would fall for it like a kitten for a saucer of milk.
Little Red’s intention was only to bring some warm currant buns to her dear old granny, but as soon as she set her foot on the path into the forest that day, she found herself walking straight into the mouth of a sales funnel. clickmagick
It all began when she met the Big Bad Wolf on the path. He didn’t have any trouble getting her attention, as he was, of course, a very large wolf.
He began by complimenting her on her lovely red hood – you see, the first irresistible element of a sales funnel, and one that people often get wrong, is all about approaching the prospect with their favorite subject – themselves.
“What a lovely red hood you have on,” said the Big Bad Wolf. “Why thank you,” said Little Red, thus responding with interest and beginning her first step into the slippery slope of Wolfie’s steep and irresistible sales funnel.
Next, the Wolf intensified Little Red’s interest by asking her even more about herself: “And where might you be going this fine spring day, my pretty?” And, as you might expect, Little Red stepped a little further into his sales funnel by answering him with information he could use: “Why, to my dear Granny’s house, to bring her these warm currant buns.”
The wolf sniffed appreciatively at the basket, and proceeded to do a little more “market research” on Little Red (they didn’t have agencies to do this kind of thing back then). “Those are lovely smelling buns. And where might Dear Granny live?” To which, of course, Little Red replied with the desired information, thus stepping further into the sales funnel by inviting future communication with the wolf.
The Wolf, now having the information he needed to contact Little Red again, bowed, bid her a good day, a laid any fears she had to rest by disappearing up the path and giving her a little space (which she felt herself needing at this point – the only indication that she might have a brain hiding under that cute red hood). But, of course, his sales funnel was only beginning